Spalding announced the signing of Jessica Mendoza, one of the best softball players in the world, to a multi-year endorsement deal with its DUDLEY® brand. The four-time All-American at Stanford has won two Olympic medals and is an outfielder for the National Pro Fastpitch champion, USSSA Pride.
“We are proud to partner with Jessica as she is one of the most versatile professional athletes in the country and a role model both on and off the field,” stated Gary Barfield, Executive Vice President of Spalding. “She will bring increased exposure to Dudley’s unparalleled history in softball and mirrors the brand’s focus on quality and performance.”
Mendoza joins the growing Spalding pro staff roster which includes Paul Pierce, Robinson Cano and Colt McCoy. With Dudley, Mendoza will be actively involved in fast pitch product development and a focal point of the brand’s marketing efforts beginning with next month’s dudleysports.com website re-launch. Dudley will also be the official ball of Mendoza’s softball clinics.
“I am very excited to be a part of the Spalding/Dudley family. Dudley is a leader when it comes to innovative technology and I know the partnership will only increase the quality of product Dudley has within fastpitch softball,” stated Mendoza. “I can’t wait to show the world of fastpitch the exciting Dudley products to come.”
Off the field, Mendoza is the President of the Women’s Sports Foundation, works as an announcer for ESPN and is on the board of the National Education Association.
A Division of Russell Brands, LLC, Spalding is the largest basketball equipment supplier in the world and America’s first baseball company. Spalding is the official basketball of the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA), the official backboard of the NBA and NCAA, the official baseball of the Little League World Series, the official volleyball of the King of the Beach Volleyball Tour and the official football of Pop Warner. In addition to being the leading producer and marketer of basketballs, footballs, volleyballs and soccer balls, Spalding produces softballs under the Dudley® brand, which is the official softball of the Little League Softball World Series. For more information, visit www.spalding.com.
About USSSA Florida Pride:
The USSSA Florida Pride is a professional franchise in the National Pro Fastpitch League that is owned and operated by USSSA. The amateur organization of USSSA has multi-sport coverage and encompasses teams and players from the United States and abroad.
National Pro Fastpitch is headquartered in Nashville, TN. The league, created to give elite female fastpitch players the opportunity to pursue a professional career in their chosen sport, has operated since 1997 under the names of Women’s Pro Fastpitch (WPF) and Women’s Pro Softball League (WPSL). NPF is the Official Development Partner of Major League Baseball in the category of women’s fastpitch softball since 2002.
The United States Specialty Sports Association (USSSA), headquartered in Osceola County, Florida, USSSA is the World’s Largest Multi-sport Athletic Organization. Founded in 1968, USSSA has grown to over 3.7 million participants, competing in 13 nationally sanctioned sports including Baseball, Fastpitch, Slow Pitch, Karate, Basketball, Soccer and more! For more information on USSSA and to register your team visit USSSA.com. Also be sure to visit USSSAToday.com for the latest USSSA News!